It involved avocados.
As Hamlet would have said - “To buy or not to buy?”
The quandary is always the same…
Avocados are unpredictable. How they look on the outside doesn’t always tell the story of what’s inside.
At the moment they’re out of season here. They cost many times more this time of year.
And yes, there’s a chance that they will be delicious.
But there’s also a chance they’ll be hard and tasteless. Or brown and mushy inside.
By the time you get them home and realize you’ve got a bag of duds, it’s too late.
If we were at a market in France, the stall holder would take a small knife. Cut open the avocado. And hand over a piece to try.
I LOVE that approach.
Because proving value and quality upfront is a great strategy in everything we do.
Supermarkets play all kinds of tricks. They’ll make sure that the fruit and veg looks nice.
And they know you’ll keep buying.
You know why they make us walk through the fruit and veg section first?
That way by the time we come to the cookies and chocolate we feel good about buying the sugary foods. Because we’ve already put the healthy green stuff in our basket first.
We don’t feel guilty.
Great mind tricks yes. But isn’t it so much better to be open and honest like the French market stall owner.
To not have to play tricks?
When you help and inspire people in a natural, everyday manner, you make the world a better place.
For instance asking uplifting and possibility-based questions makes a difference for people. It demonstrates the value you bring to this big party called life.
Cheerleading, inspiring and motivating people to take action. To back themselves. To take a leap towards their dreams.
These things are all priceless gifts. When you live your life in that mode, people take notice.
It’s your way of showing the world that your “avocado” is one of the great ones - on the inside as well as the outside.
No wonder you’ll get all the clients, opportunities and financial success you deserve when you constantly prove your value to others.
Don’t tell. Show.
It’s a great motto and lesson in abundant living.
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person About the author
Ed Lester - Founder of Transformational Coach
As an experienced coach, trainer and entrepreneur with well over 20 years in practice, Ed is passionate about helping creative, ambitious people discover their true path and purpose by unleashing their unique source code (strengths and gifts).
He is dedicated to helping clients and students achieve and activate their desired lives of financial success and freedom based on growing great businesses and/or doing things they love and which make a positive difference for others.
His Law of Attraction approach is unlike any other. Decades of experience teaching hypnotherapy, NLP and Life Coaching have led him to discover that, harnessed correctly, your subconscious mind has the power to overcome ANY problem and allow you to achieve ANY goal or dream.
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